turned complex data into intuitive visual insights

Biostrap (acquired by WHOOP in 2024) is a wearable health monitoring platform designed for researchers, clinicians, and health organizations to capture high-fidelity biometric data. As a Brand Designer, my role was to translate complex scientific information into accessible visual communication that resonated with researchers, healthcare professionals, and clinical investigators worldwide.

clarity over complexity

The core idea behind the design direction was clarity through visual storytelling. Rather than presenting dense scientific information, I focused on translating complex data into structured visual narratives that were easier to understand and more engaging to explore.

data-first design

I led social media content creation and art directed photoshoots, later using the imagery across marketing campaigns. Allowing charts, metrics, and insights to drive the visual storytelling. Health metrics such as HRV, sleep quality, and recovery insights were simplified into clear, structured visual graphics that could be easily perceived by researchers and professionals in a glimpse.