designing a smoother way to find housing abroad
HousingAnywhere is an international rental platform that connects students and professionals with landlords across cities worldwide. I worked on creating visual systems and brand assets that could scale across multiple channels - from social media to product, events, pitch decks and more.
30 million+ yearly users
As part of HousingAnywhere’s 2025 strategic shift toward the student market, I led the development of scalable marketing campaigns supporting PBSA growth. I created a more student-friendly visual system that introduced energy and approachability to the brand while remaining consistent across digital and print channels. The campaigns drove strong results, achieving a ROAS of 2.56 in peak season and 1.86 off-peak, with ~1.3M visits generated over the past 3 months.
.png)
1 video, 1.3M visits
Following the student-focused pivot, I collaborated with the product marketing team to create a product walkthrough explainer video highlighting key platform features. From storyboard to final execution, I led the full creative process, using AI tools such as ElevenLabs and Sora to streamline production and bring the concept to life.
a global rebranding
In 2023, when I joined HousingAnywhere, we partnered with DesignStudio (now Further) on a comprehensive brand refresh. The project spanned brand strategy, visual identity, product, and marketing. As part of this initiative, I developed a scalable visual system designed to work across multiple channels and touchpoints. The system enabled greater autonomy for both designers and non-designers, ensuring consistent brand application across teams.
