making cashback journey a little more rewarding
iGraal helps more than 12 millions of shoppers across Europe to earn cashback and discover the best deals from thousands of top retailers like ASOS, Nike, Ebay, Temu, AliExpress etc. I worked on developing scalable brand systems and high-impact campaigns that translated product features into engaging experiences across digital, CRM, social, motion, influencer marketing and paid ads.
20 years, one scalable campaign system
For iGraal's 20th anniversary, I developed the visual campaign system that connected millions of users through one cohesive brand story. Every asset, from social content and CRM to event branding, motion, print, and digital - was designed to feel unmistakably iGraal while remaining flexible enough to scale across global markets.
Summer sales campaign
Seasonal campaigns move fast, so consistency matters. I designed a scalable campaign identity that worked across social, paid advertising, CRM, display banners, app store creatives, and digital channels - helping iGraal maintain a unified brand presence throughout the Summer Sales period across FR & ES.
10M+ users in France
With 12M+ members across Europe and 10M+ users in France, influencer content is an important channel for driving product awareness and shopping behaviour.
I developed two sets of animated product walkthroughs for YouTube integrations, transforming storyboarded UX flows into engaging motion overlays with custom SFX and music. The modular approach allowed the same motion language to be reused across influencer content, making the product easier to understand while giving creators flexible, on-brand assets to work with.
