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brand and marketing experiences for creators

Marvelous is an all-in-one platform that helps coaches, teachers, and creators launch and grow online studio, enabling them to host classes, sell courses, run memberships, and build communities. I worked across brand, marketing, and product touchpoints, creating campaign assets, motion graphics, and scalable marketing design systems to support the platform’s growth.

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diverse online community

The marketing challenge was to communicate the platform’s value clearly while maintaining a brand that feels:

• Empowering and creator-focused
• Clear and approachable
• Flexible across marketing and product touchpoints

The design system also needed to support fast-moving marketing campaigns, social media growth, and product launches.

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1 min explainer video

Produced a one-minute animated explainer video in landscape and portrait formats, enabling seamless cross-channel distribution.

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